This extra time gave us a chance to actually show that off through better quality trailers, screens etc’. ‘Being able to market your game is extremely important and the quality of our game really ramped up a lot by the end of February 2019. ‘We know we are not operating in a bubble here – we know we have a lot of competition for people’s attention’, admits Melnykova. If the game had stuck with its March release date it would have been competing with some big titles, such as The Division 2 and Sekiro: Shadows Die Twice. Releasing a game at the wrong time can mean that your exposure is severely impacted, which is why delays can be a necessary nuisance sometimes. ‘Ask any dev if they want extra time to polish up “that one thing that’s been bugging you the most” and they will gladly take you up on it’. Melnykova reveals that the delay allowed the team at Frogwares to add further polish and make minor tweaks to the game. The Sinking City was originally scheduled for a March 21 release before Frogwares and Bigben Interactive announced that the game would be shifting its launch date to June 27, moving it out of a hectic first-quarter period.
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